Hi, I'm Steph
Senior product designer and sole app designer at AutoZone, where I grew app engagement to 38M visits (+40.4% YoY) and drove 2.7M new installs.
Former R&D scientist, which means I treat every design decision as a hypothesis to test.
Hi, I'm Steph
Senior product designer and sole app designer at AutoZone, where I grew app engagement to 38M visits (+40.4% YoY) and drove 2.7M new installs.
Former R&D scientist, which means I treat every design decision as a hypothesis to test.
Trusted By
for the PRO
B2C App / Web
•
B2B App / Web
•
Design Systems
•
Enterprise
•
eCommerce
•
Product Discovery
•
Customer
•
Search
•
Research
Testimonials
Hope Dehnert, MPH
Market Access Strategist @EVERSANA
"She’s a talented product designer with a holistic skill set including product strategy, UX research, and UX design. She is also a skilled project coordinator who has built and managed a team of 30 designers, researchers, web developers, content strategists, and product strategists."
Jack Morey
Front-End Engineer @Branch
"Steph is a talented designer and overall awesome person with a phenomenal attitude. Steph does an excellent job of turning business requirements into creative and effective user experiences. I was always impressed with the way Steph presented her design solutions and thoroughly explained her research and thought process to developers and other stakeholders."
Product Manager @Mattress Firm
Mariah Graham
"Her dedication to understanding and prioritizing our users was unparalleled, constantly advocating for user-centered design in every project. Her exceptional skills and attention to detail made her a standout professional that was able to quickly pick up on the functionality and user personas attached to the mobile app."
Katie M. Snead
Technology Leader @AutoZone
"During our collaboration on the AutoZone mobile app, she designed accessible, user-friendly, visually appealing interfaces. She also improved on the processes used to design and communicate work and modernized our UI/UX design library, aligning it with latest standards and goals."
Anne Cantera
Sr. Product Designer @Optimum
"Steph is a five-star leader. Organized, brilliantly smart, empathetic, and a phenomenal coordinator. I looked forward to every meeting that I knew she would be running. She is capable of high-quality work at a fast pace and handles challenges like a pro. I would love to work with her in the future and so should you"
Becca Tupaj
Sr. Product Manager @MO
"Steph is one of the hardest working teammates I have ever had the chance to work with. She was always the first to respond to feedback and make any needed design changes. She has a strong knowledge of Figma and design systems."
Jack Gibson
Co-Founder & COO @Bizi
"She was incredibly organized, detail-oriented, and consistently communicated throughout the process, ensuring everything ran smoothly. What stood out most was her ability to listen to feedback and adapt quickly, always going the extra mile to ensure the final product exceeded expectations."
Ayesha Vaphides
Sr. Product Manager @Luma Financial
"Steph is an absolute pleasure to work with! She led and navigated our team through difficult tasks with such ease. She has a very positive attitude- which is incredibly infectious! She is also extremely kind and compassionate, a true asset to any team"
Trusted By
for the PRO
B2C App / Web
•
B2B App / Web
•
Design Systems
•
Enterprise
•
eCommerce
•
Product Discovery
•
Customer
•
Search
•
Research
Hi, I'm Steph
Senior product designer and sole app designer at AutoZone, where I grew app engagement to 38M visits (+40.4% YoY) and drove 2.7M new installs.
Former R&D scientist, which means I treat every design decision as a hypothesis to test.
Trusted By
for the PRO
Selected Work
B2C Mobile App
Turning a broken Deals Experience into a $13M Revenue Engine
AutoZone's bundle deals were dated on web and missing from the app entirely. I rebuilt the web experience and brought deals to the app for the first time: one cross-platform system, grounded in research and built to convert
October 2023 - January 2025
See More
B2C Mobile App / Product Discovery
From dead end to $75.1M: solving the fitment communication gap on mobile
Google was sending customers to the right part for the wrong car. I led a research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
January 2024 - July 2024
See More
B2C Mobile App
App Store & Google Play Visuals Optimization
Optimized App Store previews to clearly communicate rewards, pricing, and product value — driving a 20% increase in downloads.
July 2025 - December 2025
See More
B2C Mobile App / Commerce Web
Not ready to buy doesn't have to mean gone forever.
Designed and launched Save for Later, driving a 6.1% reduction in cart abandonment and lifting both sign-in rate and loyalty penetration.
Google was sending customers to the right part for the wrong car. I led a research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
August 2023 - August 2024
Stay Tuned
B2B Commerce
From diagnosis to cart: bringing FixFinder into AutoZone Pro
A new B2B workflow that lets commercial shops enter a FixFinder report number in AutoZone Pro, retrieve full diagnostic results, and order the recommended parts in a single, uninterrupted flow.
April 2026 - Ongoing
Stay Tuned
From dead end to $75.1M: solving the fitment communication gap on mobile
B2C Mobile App / Product Discovery
Google was sending customers to the right part for the wrong car. A research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
January 2024 - July 2024
See More
Freelance Work
Phase 2: BiZi
Led UX strategy to scale Bizi's MVP educational platform for adoption across 20–25 schools, designing an admin and KG–2 interface, synthesizing field study insights, and driving UI/UX improvements informed by direct user feedback.
May - August 2024
•
Product Designer
NDA Case Study
Brand Identity & Web Presence for Calago Films
From zero brand foundation to a professional web presence — end-to-end.
April 2023 - September 2025
•
Product Designer
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
•
Product Designer
Visit Website
Phase 2: BiZi
Led UX strategy to scale Bizi's MVP educational platform for adoption across 20–25 schools, designing an admin and KG–2 interface, synthesizing field study insights, and driving UI/UX improvements informed by direct user feedback.
May - August 2024
•
Product Designer
NDA Case Study
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
•
Lead UX/UI Designer
Visit Website
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
•
Lead UX/UI Designer
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
•
Product Designer
Visit Website
From diagnosis to cart: bringing FixFinder into AutoZone Pro
B2B Commerce
A new B2B workflow that lets commercial shops enter a FixFinder report number in AutoZone Pro, retrieve full diagnostic results, and order the recommended parts in a single, uninterrupted flow.
April 2026 - Ongoing
Stay Tuned
Testimonials
Hope Dehnert, MPH
Market Access Strategist @EVERSANA
"She’s a talented product designer with a holistic skill set including product strategy, UX research, and UX design. She is also a skilled project coordinator who has built and managed a team of 30 designers, researchers, web developers, content strategists, and product strategists."
Jack Morey
Front-End Engineer @Branch
"Steph is a talented designer and overall awesome person with a phenomenal attitude. Steph does an excellent job of turning business requirements into creative and effective user experiences. I was always impressed with the way Steph presented her design solutions and thoroughly explained her research and thought process to developers and other stakeholders."
Product Manager @Mattress Firm
Mariah Graham
"Her dedication to understanding and prioritizing our users was unparalleled, constantly advocating for user-centered design in every project. Her exceptional skills and attention to detail made her a standout professional that was able to quickly pick up on the functionality and user personas attached to the mobile app."
Katie M. Snead
Technology Leader @AutoZone
"During our collaboration on the AutoZone mobile app, she designed accessible, user-friendly, visually appealing interfaces. She also improved on the processes used to design and communicate work and modernized our UI/UX design library, aligning it with latest standards and goals."
Anne Cantera
Sr. Product Designer @Optimum
"Steph is a five-star leader. Organized, brilliantly smart, empathetic, and a phenomenal coordinator. I looked forward to every meeting that I knew she would be running. She is capable of high-quality work at a fast pace and handles challenges like a pro. I would love to work with her in the future and so should you"
Becca Tupaj
Sr. Product Manager @MO
"Steph is one of the hardest working teammates I have ever had the chance to work with. She was always the first to respond to feedback and make any needed design changes. She has a strong knowledge of Figma and design systems."
Jack Gibson
Co-Founder & COO @Bizi
"She was incredibly organized, detail-oriented, and consistently communicated throughout the process, ensuring everything ran smoothly. What stood out most was her ability to listen to feedback and adapt quickly, always going the extra mile to ensure the final product exceeded expectations."
Ayesha Vaphides
Sr. Product Manager @Luma Financial
"Steph is an absolute pleasure to work with! She led and navigated our team through difficult tasks with such ease. She has a very positive attitude- which is incredibly infectious! She is also extremely kind and compassionate, a true asset to any team"
Hope Dehnert, MPH
Market Access Strategist @EVERSANA
"She’s a talented product designer with a holistic skill set including product strategy, UX research, and UX design. She is also a skilled project coordinator who has built and managed a team of 30 designers, researchers, web developers, content strategists, and product strategists."
Jack Morey
Front-End Engineer @Branch
"Steph is a talented designer and overall awesome person with a phenomenal attitude. Steph does an excellent job of turning business requirements into creative and effective user experiences. I was always impressed with the way Steph presented her design solutions and thoroughly explained her research and thought process to developers and other stakeholders."
Product Manager @Mattress Firm
Mariah Graham
"Her dedication to understanding and prioritizing our users was unparalleled, constantly advocating for user-centered design in every project. Her exceptional skills and attention to detail made her a standout professional that was able to quickly pick up on the functionality and user personas attached to the mobile app."
Katie M. Snead
Technology Leader @AutoZone
"During our collaboration on the AutoZone mobile app, she designed accessible, user-friendly, visually appealing interfaces. She also improved on the processes used to design and communicate work and modernized our UI/UX design library, aligning it with latest standards and goals."
Anne Cantera
Sr. Product Designer @Optimum
"Steph is a five-star leader. Organized, brilliantly smart, empathetic, and a phenomenal coordinator. I looked forward to every meeting that I knew she would be running. She is capable of high-quality work at a fast pace and handles challenges like a pro. I would love to work with her in the future and so should you"
Becca Tupaj
Sr. Product Manager @MO
"Steph is one of the hardest working teammates I have ever had the chance to work with. She was always the first to respond to feedback and make any needed design changes. She has a strong knowledge of Figma and design systems."
Jack Gibson
Co-Founder & COO @Bizi
"She was incredibly organized, detail-oriented, and consistently communicated throughout the process, ensuring everything ran smoothly. What stood out most was her ability to listen to feedback and adapt quickly, always going the extra mile to ensure the final product exceeded expectations."
Ayesha Vaphides
Sr. Product Manager @Luma Financial
"Steph is an absolute pleasure to work with! She led and navigated our team through difficult tasks with such ease. She has a very positive attitude- which is incredibly infectious! She is also extremely kind and compassionate, a true asset to any team"
Selected Work
Turning a broken Deals Experience into a $13M Revenue Engine
B2C Mobile App
AutoZone's bundle deals were dated on web and missing from the app entirely. I rebuilt the web experience and brought deals to the app for the first time: one cross-platform system, grounded in research and built to convert
October 2023 - January 2025
See More
Not ready to buy doesn't have to mean gone forever.
Designed and launched Save for Later, driving a 6.1% reduction in cart abandonment and lifting both sign-in rate and loyalty penetration.
August 2023 - August 2024
B2C Mobile App / Commerce Web
Stay Tuned
App Store & Google Play Visuals Optimization
B2C Mobile App
Optimized App Store previews to clearly communicate rewards, pricing, and product value — driving a 20% increase in downloads.
July 2025 - December 2025
See More
From dead end to $75.1M: solving the fitment communication gap on mobile
B2C Mobile App / Product Discovery
Google was sending customers to the right part for the wrong car. I led a research-backed redesign of the mobile fitment experience, from discovery to validated prototype.
January - July 2024
See More
From diagnosis to cart: bringing FixFinder into AutoZone Pro
A new B2B workflow that lets commercial shops enter a FixFinder report number in AutoZone Pro, retrieve full diagnostic results, and order the recommended parts in a single, uninterrupted flow.
April 2026 - Ongoing
B2B Commerce
Stay Tuned
Freelance Work
Brand Identity & Web Presence for Calago Films
From zero brand foundation to a professional web presence — end-to-end.
April 2023 - September 2025
Product Designer
•
Visit Website
Building a Research-Backed EdTech Platform for Cognitive Toybox
Led a team of 5 UX/UI designersto design a platform helping educators unlock how young children learn through play.
February - June 2023
Lead UX/UI Designer
•
Visit Website
Website Redesign for South Side Wildcats
A Memphis nonprofit building futures for student-athletes deserved a website as purposeful as their mission.
February 2024
Product Designer
•
Visit Website
Phase 2: BiZi
Led UX strategy to scale Bizi's MVP educational platform for adoption across 20–25 schools, designing an admin and KG–2 interface, synthesizing field study insights, and driving UI/UX improvements informed by direct user feedback.
May - August 2024
•
Product Designer
NDA Case Study